Situated in the heart of the Netherlands, Amsterdam is a charming city propelled by a sense of timeless energy. Renowned for its iconic canals, historic architecture, and artistic heritage, the city seamlessly blends its rich past with a more modern aesthetic. Often referred to as the “Venice of the North,” Amsterdam is home to over 800,000 residents and countless cultural treasures, including the masterpieces at the Rijksmuseum and Anne Frank House. Founded in the late 12th century as a small fishing village, Amsterdam has grown into a global hub for art, commerce, and innovation. Whether you're exploring its historic streets by bike or cruising its serene waterways, this enchanting city offers unforgettable experiences at every turn. Discover Amsterdam's magic with Gray Line and plan your perfect adventure today!
Tour Expert, Gray Line Amsterdam
Amsterdam’s canals, a UNESCO World Heritage site, are the literal lifeblood of the city and weave through its many historic neighborhoods and distinctive districts. These waterways span over 100 kilometers and are lined with picturesque 17th-century homes, bridges, and houseboats. The canal system was developed during the Dutch Golden Age in the 1600s for trade and defense. The three primary canals — Herengracht, Prinsengracht, and Keizersgracht — were constructed in concentric belts around the more urban neighborhoods. Embarking on a cruise offers a unique perspective into the city’s architectural beauty and educates visitors via live commentary as they travel. Whether you choose a daytime tour or an evening excursion, this is definitely one of the most iconic ways to experience Amsterdam!
The Jordaan district is a maze of narrow streets, canals, and quaint courtyards filled with art galleries, independent boutiques, and cozy cafés. Originally designed in the early 17th century to accommodate the influx of working-class households, it has since transformed into one of the trendiest areas in Amsterdam. Characterized by beautiful canals that line its streets, guests might notice that many permanent city residents live on houseboats peppering the shoreline. The Noordermarkt is an internationally famous market that operates on Saturdays and features organic produce, antiques, and crafts.
The Rijksmuseum is the Netherlands’ most famous art museum and houses masterpieces by Dutch Golden Age artists like Rembrandt and Vermeer. Founded in 1800 in the Hague and moved to Amsterdam eight years later, the current museum’s building has been in use since 1885. With over 8,000 works on display, visitors can see for themselves the original work of Dutch masters, including Rembrandt’s The Night Watch and Vermeer’s The Milkmaid and View of Delft. The museum’s gardens — which are available to the public for no cost — provide a tranquil atmosphere for visitors interested in wandering amidst the sculptures, fountains, and blooms of seasonal flowers. The museum is also home to multiple cafes and accessible via public transport.
Step into the swirling brushstrokes of one of history’s most iconic artists at the Van Gogh Museum. Home to the world’s largest collection of the prolific artist’s works, the museum offers a deep dive into Vincent Van Gogh’s kaleidoscopic mind. With over 200 paintings, 500 drawings, and 700 letters from Van Gogh, this space is the only place in the world that has original versions of Sunflowers, The Bedroom, and Irises. Several of Van Gogh’s famous self-portraits are also in the collection and offer a glimpse into the imaginative way the artist approached his craft. In addition to Van Gogh’s own works, the museum also features classics by Paul Gauguin, Henri Tourlouse-Lautrec, and Emile Bernard.
For something a little more on the light side, visit the Heineken Experience, a place to explore the history and brewing process of one of the world’s most famous beer brands. Located in the former Heineken brewery in Amsterdam’s heartland, the original establishment was founded in 1867 by Gerard Adriaan Heineken. In 1988, the site was transformed into a visitor center and museum and officially opened to the public in 2001. The Heineken Experience features a variety of interactive exhibits that guide guests through the brewing process, the brand’s history, and the rich Dutch traditions centered on beer. Take a virtual reality tour and taste test some different Heineken products. Before you leave, grab a drink at the museum’s Rooftop Bar.
A popular observation deck and entertainment complex in Amsterdam, the A’DAM Lookout is situated on the tower of the same name and offers stunning views of the city. The observation deck itself opened to the public in 2016 after extensive renovations transformed the tower into a hub for shopping and dining. The A’DAM Lookout allows guests to travel 328 feet above ground for breathtaking 360-degree views. For adrenaline junkies, the “Over the Edge” swing is considered Europe’s highest and lets participants dangle over the edge of the tower. If you’re more in the mood for food than thrill, the Moon is located on the 19th floor and offers a rotating dining experience.
One of the most famous attractions in Amsterdam is its floating flower market. For that experience, the Bloemenmarkt is the place to go. The Bloemenmarkt is located along the Singel Canal in the city’s center. Established in 1862, this space was used for vendors on boats to sell actual flowers to visitors and residents. Today, the Bloemenmarkt consists of houseboats and stalls that are blooming (literally) with flowers, plants, and gardening supplies. Identify a wide range of flower species, including tulips, daffodils, roses, and exotic plants. Of course, Amsterdam is best known for its tulip bulbs, which are also available in several colors. For anyone traveling to the city, visiting the Bloemenmarkt is an absolute must-do experience!
Amsterdam’s Nine Streets encompass a shopping district filled with boutiques and cafes. Found in the Canal Ring, the district is easily accessible on foot and by bike. Developed in the 17th century, the area first served as a residential community that transformed over time into modern retail stores. Discover independent boutiques you won’t find anywhere else in the world or grab lunch at one of the area’s restaurants. The best way to experience the Nine Streets is undoubtedly on foot, so get ready to explore one of Amsterdam’s most vibrant places.
Dam Square, the vibrant and historic center of Amsterdam, is a must-visit destination surrounded by iconic landmarks, lively cafés, and cultural attractions. Home to the Royal Palace, Nieuwe Kerk, and the National Monument, the square is a hub of activity where visitors can experience street performances, bustling markets, and a lively atmosphere. Located near popular shopping streets and museums, it is the perfect place to start exploring the city. Whether admiring its rich history, enjoying the local flavors, or simply soaking in the energy of Amsterdam, Dam Square offers an unforgettable experience.
The Anne Frank House in Amsterdam is a deeply moving museum dedicated to the life and legacy of Anne Frank. Located in the hidden annex where she and her family lived in hiding, the museum offers a powerful look into her diary, personal artifacts, and the realities of World War II. Visitors can walk through the preserved rooms, learn about the impact of the Holocaust, and reflect on the importance of freedom and tolerance. A visit to the Anne Frank House is an unforgettable and thought-provoking experience.
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Very good expérience.
Very smooth process.
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